Bush Hotel Farnham customer story | ﾒｹﾉｫﾖｱｲ･ case study

Bush Hotel customer story

Bush Hotel serves up a treat for guests with ﾒｹﾉｫﾖｱｲ･ POS and PMS

The independent UK hotel uses ﾒｹﾉｫﾖｱｲ･ ePOS to connect their F&B to the ﾒｹﾉｫﾖｱｲ･ ecosystem and ensure that guests have a seamless experience across their whole stay.

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increase in ADR

13%

over their first three months

to fully onboard

One month

conversation rate

13.3%

with ﾒｹﾉｫﾖｱｲ･ Booking Engine

About Bush Hotel

History meets luxury at , an independent hotel in the south of England that has been welcoming guests since 1618. The hotel窶冱 94 rooms each boast contemporary design, and the property is also popular with bookings for meetings and conferences. Meanwhile, guests can also drink and dine onsite at the restaurant, lounge, bar, gardens and terrace.

窶慥ｹﾉｫﾖｱｲ･ was the best fit for us because it automates the admin and lets us focus on providing guests with amazing hospitality.窶�

Kash Jagda, Operations Manager

Bush Hotel, Farnham

A booking engine that converts

Challenge

Although OTAs can increase customer reach, they also have high commission rates that can see hotels lose out on revenue.

Solution

Bush Hotel uses ﾒｹﾉｫﾖｱｲ･ Booking Engine, which provides guests with a fast and simple reservation experience. The booking engine features the hotel窶冱 branding and imagery to create a cohesive user journey, and guests have the option to include breakfasts and dinners in their booking.

Result

窶｢ 13.3% conversion rate with ﾒｹﾉｫﾖｱｲ･ Booking Engine (3.3% is the industry average)
窶｢ 8% higher ADR for guests who booked through ﾒｹﾉｫﾖｱｲ･ Booking Engine compared to those who used channel managers

Best-in-class ePOS with ﾒｹﾉｫﾖｱｲ･ POS

Challenge

Bush Hotel runs a popular restaurant, lounge and bar that need to be fully integrated with their hospitality cloud in order to give guests a seamless stay.

Solution

The team use ﾒｹﾉｫﾖｱｲ･ POS to manage their F&B offering. This is a cloud-native ePOS that provides easy digital bill splitting and tipping, as well as accepting alternative payment methods and opening guest tabs that can be linked with their guest profile within ﾒｹﾉｫﾖｱｲ･.

Result

窶｢ A smoother guest experience as they can pay at a time that suits them, for instance at the end of their stay
窶｢ No manual errors and more time saving for staff thanks to automatic settlement

窶廡rom day one, using ﾒｹﾉｫﾖｱｲ･ POS has been so easy. It helps our team to provide a better, more modern dining experience, while connecting seamlessly with ﾒｹﾉｫﾖｱｲ･.窶�

Francesco Bartolomei
General Manager

Bush Hotel, Farnham

Integration spotlight

Bush Hotel currently has five active integrations through ﾒｹﾉｫﾖｱｲ･ Marketplace.

Event Temple

Event Temple is an event and venue management tool that allows Bush Hotel to create, update and manage groups of reservations across accommodation and catering. The two-way integration means that the team can view ﾒｹﾉｫﾖｱｲ･ reservations, rates, availability and more within Event Temple, with no need for manual synchronization.

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SiteMinder

SiteMinder is a leading channel manager that connects Bush Hotel to over 400 booking channels. It automates the distribution of rooms, while the connection with ﾒｹﾉｫﾖｱｲ･ ensures that price, restrictions and availability are always up to date, reducing overbookings and saving time for their team.

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Looking ahead

In the coming months, the Bush Hotel team are looking forward to migrating to ﾒｹﾉｫﾖｱｲ･ Payments where they窶冤l be able to benefit from a fully connected, integrated payments system. They窶决e also exploring way to further automate the guest journey while providing more personalized experiences.

Make it remarkable.

Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?

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