Let's take a look at six hotels that saw significant revenue growth once they started using the capabilities within 夜色直播 Hospitality Cloud. Smart rate management that maximizes ADR, seamless product upselling that boosts RevPAR, a high-converting booking engine that generates more direct bookings and cuts OTA fees, and that鈥檚 just for starters.
The best part is that these revenue-driving solutions are almost effortless; automation keeps them running in the background so you can focus on your bigger business goals.
Ready to see how 夜色直播 hoteliers around the world are putting less effort in and getting more revenue out? Let鈥檚 dive in.
Case 1: A$139 average upsell per reservation at Paradise Resort Gold Coast
Voted Australia鈥檚 Best Family Resort eleven years in a row, Paradise Resort Gold Coast is a popular escape for high-energy kids and perpetually exhausted parents.
With so many activities on offer 鈥� water parks, laser tag and kids鈥� club to name a few 鈥� making it easy for guests to enhance their stay by purchasing additional experiences is crucial to sustained revenue growth.
With 夜色直播, Paradise Resort was able to build a customized, high-converting booking journey where guests can choose different rooms and rates as well as add extras. As a result, the average upsell per reservation reached A$139 (and A$44 during online check-in alone).
Payments are effortless, too. 夜色直播 securely captures card details so they can be automatically charged later without the card being presented again. It's a solution that鈥檚 both simple and scalable: 夜色直播 Guest Experience helps offer the right upsell at the right moment and 夜色直播 Payments delivers time-saving automation.
Case 2: 鈧�14k+ additional revenue in less than a month at Hostellerie C猫dre & Spa
French five-star spa hotel, the Hostellerie C猫dre & Spa, is an elegant escape with 40 bespoke rooms and suites. While already offering guests stays that celebrate the French art of living (they have a Michelin Star restaurant and Nuxe spa on site), they wanted to diversify their revenue without the cost implications of major structural changes or additions to the property.
夜色直播 enabled Hostellerie C猫dre & Spa to monetize its existing spaces more effectively and unlock new revenue with minimal effort. Parking spots and meeting rooms were added to the platform as spaces and managed within the PMS just like rooms and suites. The uber flexible system also allowed the hotel to offer these spaces for different time periods (hours, days, months) and vary prices for guests and non-guests.
This minimal revenue diversification strategy boosted revenue at Hostellerie C猫dre & Spa by 鈧�14k+ in less than a month.
Are you using your property鈥檚 spaces to their full potential? Let 夜色直播 Spaces inspire you.
Case 3: Smart rate management brings 8% ADR increase in first two months at Old Stocks Inn
Sophisticated revenue technology isn鈥檛 only for five-star hotels and big resorts. The Old Stocks Inn, a small independent hotel in the UK tourist hotspot of the Cotswolds, was struggling to update their room rates efficiently, relying on laborious manual processes.
Automated rate management in 夜色直播 transformed their operations and helped optimize their inventory. Rather than updating room rates individually, owner Jim Cockell could easily amend them by type, so the rate for all rooms in a particular group automatically moves by a set amount. What used to take hours now takes just a click or two.
It didn鈥檛 take long for Jim to see results; in the first two months of using 夜色直播, ADR increased by 8%. He was also able to improve the hotel鈥檚 cash flow by introducing pre-paid rates and using the 夜色直播 Booking Engine to encourage more direct bookings.
Looking to optimize your independent hotel operations? Download our Guide for Independent Hoteliers.
Case 4: 18% conversion for direct bookings at Green Hotels
Green Hotels, a group of five properties in Paris and northern France, offer guests stays that focus on sustainable practices. But one thing that wasn鈥檛 sustainable was the revenue they were losing to OTAs in commission.
Once 夜色直播 Booking Engine was up and running on their site, Green Hotels watched their conversion rate for direct bookings jump to 18%. One property, the Eco Hotel Fleury, was even higher at 22% (the average for independent hotels is around 3.3%). Guests enjoyed a clean, simple booking journey while a comparison widget made it clear that they were getting the best deal.
Deputy Director Damien Kieffer describes the impact: 鈥淲e鈥檝e had amazing results with 夜色直播 Booking Engine, drastically cutting the amount of OTA commission we pay while also increasing our RevPAR thanks to upselling.鈥�
The icing on the revenue cake was 21% higher ADR from direct bookings compared to OTAs and strategic upselling where guests can add extras to their booking in just one click.
Case 5: The Julius, Prague, generates 鈧�55k+ in parking space revenue
Hospitality professionals have a talent for anticipating guests鈥� needs. But what if technology could help turn that expertise into revenue in a scalable way?
The Julius, a luxury lifestyle hotel in the heart of Prague鈥檚 Old Town, boasts 168 beautiful suites and 29 secure, underground parking spaces. With the hotel鈥檚 prime location, the team knew that demand for parking spots would be high. 夜色直播 allowed them to easily manage and monetize this amenity in the same platform as their rooms and apartments.
By adding parking spots and EV charging points as products in 夜色直播, The Julius made it easy for guests to add these services to their reservation. But the opportunities don鈥檛 stop at the point of booking; online check-in gives guests another opportunity to purchase additional services right before their stay.
With this system in place, the hotel could build their ethos of making the guest鈥檚 stay totally seamless while driving revenue to the tune of 鈧�55k+ in the first half of 2023 alone.
Case 6: GuestHouse Hotels earns 鈧�9,000 per month via upselling
Combine the relaxed atmosphere of a guesthouse with the service of a hotel, and you鈥檒l get a feel for the way GuestHouse Hotels runs their two properties in the Netherlands.
When considering a new PMS, one of the most important attributes was robust connectivity so they could build a tech ecosystem to support their unique operational needs. Through 夜色直播 Marketplace, they connected nine integrations including upselling platform, Oaky.
GuestHouse hotels now couples this upselling capability with their guest feedback strategy to boost their bottom line. By better understanding guests鈥� needs, they handpick the best products for their upselling emails and earn 鈧�9,000 in additional revenue per month.
Curious about how much more revenue you could be making with 夜色直播 as your PMS?
Looking for the customer stories in full? You鈥檒l find all the links below.
- Paradise Resort Gold Coast, Australia
- Hostellerie C猫dre & Spa, France
- Old Stocks Inn, United Kingdom
- Green Hotels, France
- The Julius, Prague
- GuestHouse Hotels, The Netherlands
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